![]() ![]() ![]() The most interesting aspect of the story: the ads themselves were neither outrageously salacious nor indisputably unfunny. Notwithstanding the denials, I'm with Shakespeare on this one: a rose by any other name would smell as sweet. Steve James, executive director of the Board, told Stuart Elliott at The New York Times that there had been "no intention to offend people," and that taking down the campaign's Web site doesn't indicate that the campaign "is a failure in any way." Jeff Goodby, who heads Goodby Silverstein & Partners (the board's agency, and widely considered one of the best in the business), claimed that the campaign "served its purpose" even as he admits that "after three days, this thing was off the hook." The Milk Processor Board and its advertising agency are both trying to position the campaign as a success. ![]()
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